Marketing & Communications Manager

Job description

- Lead the creation and continuous optimisation of a "Master Sales Toolkit," including bespoke slide decks, image / video libraries, technical capability statements, and case studies tailored to oil, gas, and floating offshore renewables;
- Act as the global brand guardian, ensuring all internal and external communications across regions adhere to EM&I's visual identity and tonal guidelines to maintain a unified, world-class corporate image;
- Develop and maintain a centralized, high-quality digital media library (including professional photography, 3D animations, and project video footage). Ensure these assets are categorised by service line and appropriately accessible to the global BD team and other colleagues for slide decks presentations and to enable effective social selling;
- Partner with proposal authors during the bidding / proposal generation process to provide high-end content and graphic support, ensuring EM&I's technical proposals are visually superior and commercially persuasive;
- Manage the planning and execution of global marketing campaigns across digital, print, and social channels;
- Translate complex high value technical services e.g., ODIN sea chest and sea valve, LIMPET, CLAM, JAWS, KING CRAB, etc. into compelling "challenge / solution" narratives for digital publication, white papers, webinars, etc;
- Direct the marketing presence at global industry conferences, and other industry events ensuring stand design, pre and post-event marketing are developed to maximise high-value engagement with measurable results for the BD team;
- Drive EM&I's SEO strategy by managing and directing specialist third-party suppliers to improve organic search rankings, ensuring EM&I is the first name seen by procurement and technical directors for our chosen range of services;
- Conduct regular competitor benchmarking and market analysis to identify shifts in industry messaging, ensuring EM&I's "challenge / solution' narratives remain unique and competitively positioned;
- Ensure lead-generation data from digital campaigns and events is seamlessly transitioned to the BD team and tracked to measure marketing ROI on wone opportunities.